Media Campaigns

To make the Bible more relevant to our Nation, we need to be front and center in the media.
For 2008 - 2009 we are sending out a message featuring William Wilberforce, the emancipator of slaves, an avid Bible reader. This is happening through our Nationwide Billboard Media Campaign:
“William Wilberforce Fought for Justice. His Guide? The Bible”

2007-2008 Media Campaign

Collaborative media campaign with National Bible Association and the Bible Literacy Project
5000 billboards nationwide: “An educated person knows the Bible”

Billboard:'An educated person knows the Bible'

The National Bible Association and the Bible Literacy Project (www.bibleliteracy.org) are co-sponsoring a national public service billboard campaign and have partnered to produce 5000 billboards which will highlight the message “an educated person knows the Bible.”

Bible Literacy Project Research was published in two national reports in 2005 and 2006, which revealed that 98 % high school English teachers and 100% of university professors surveyed agreed that students need to know the Bible in order to be well educated.

The two recent national reports, entitled Bible Literacy Report I: What American teens know and need to know; and Bible Literacy Report II: What university professors say incoming students need to know, revealed the following:

    • 100% of university professors surveyed–including Yale, Harvard, Princeton, and Stanford ā€¯agreed that incoming students need to know the Bible. In a survey, they listed more than 60 books taught in college which require knowledge of the Bible.

    • 98% of high school English teachers said Bible knowledge gives a distinct academic advantage to students in studying English.

    • 90% of high school English teachers said Bible knowledge was critical for a good education but that today’s students are “clueless, stumped, and confused.”

    Bible Literacy Report I included a Gallup poll of 1002 teens and revealed we are raising the first generation to have lost the Biblical narrative. Students do not know enough about the Bible to properly understand British and American literature or understand the Bible’s impact on art, music, history and culture.

The idea for the Bible Literacy Project (BLP) began with the Trustees of the National Bible Association, and later spun off to become its own organization. One of the Projects first efforts was to publish a consensus statement for how to teach the Bible in public schools, entitled The Bible and Public Schools: A First Amendment Guide, which has been endorsed by 21 educational, legal, and religious groups.Chuck Stetson, chairman of the Bible Literacy Project, was former vice chairman of the National Bible Association, but launched the Bible Literacy Project separately as a new endeavor to facilitate academic study of the Bible in public schools, since it was a larger project than the scope of National Bible allowed. Stetson is passionate about the Bible Literacy Project and we are happy to be collaborating with him. His passion for the project is evident. “We have a tremendous disconnect in public school education. On the one hand, national surveys show virtually 100 percent of educators recognize the importance of knowing the Bible
ā‚¬ā€¯that it is key to understanding English literature, as well as art, music, history and culture. On the other hand, only 8 percent of public schools teach about the Bible. As The Chicago Tribune affirmed in their endorsing editorial,
Not to teach about the Bible is failing our students.’”

The Bible Literacy Project is providing educators with a new tool for increasing students’ knowledge of the Bible with last year’s release of a new public high school textbook, The Bible and Its Influence, which has gained the respect and admiration of educators and parents across the country.

To read the national reports or learn about the new public school textbook, go to www.bibleliteracy.org.